Which mobile tactic will make the biggest splash in 2014?
With mobile playing a bigger role in the overall media mix, both in-store experiences and more data-driven types of advertising will propel the next phase of mobile marketing in 2014.
Wireless carriers need to focus on both acquisition and retention
As competition increases, wireless carriers are stepping up price promotions and special offers to acquire and retain customers, but this could spell trouble for the operators down the road.
Longines pushes ecommerce with multiple New York Times mobile ads – Luxury Daily
Luxury Daily today - Longines pushes ecommerce with multiple New York Times mobile ads; Cartier showcases legacy of art and design at Paris exhibit.
Marketers mistakenly look beyond engagement in mobile
For a while now, mobile marketers have been discussing how to move beyond engagement with mobile, but they need not move so quickly when the metric alone can be effective for a brand.
Blinkx acquires Rhythm NewMedia to scale mobile video
Looking to tap into the significant growth in mobile video viewing, Internet video platform Blinkx has acquired mobile video advertising firm Rhythm NewMedia for $65 million.
RadioShack bets on mobile video to spur holiday interest
Mobile rich media advertising is attracting a wide array of brands and retailers this holiday season for its ability to engage consumers, increase brand recognition and drive sales.
Will Facebook’s mobile advertising success be the social network’s undoing?
While Facebook’s push to monetize its mobile offerings is a success, the cost has been a pivot away from the social network’s core strategy as a person-to-person engagement tool.
Amazon misses the mark with unoptimized Black Friday email – Mobile Commerce Daily
Mobile Commerce Daily today - Amazon misses the mark with unoptimized Black Friday email; KFC’s mobile commerce plans grow with streamlined payments.
Céline sparks look book interest with bright New York Times mobile ad – Luxury Daily
Luxury Daily today - Céline sparks look book interest with bright New York Times mobile ad; Marc Jacobs fetes Playboy magazine’s anniversary to show edginess.
Calvin Klein, Twentieth Century Fox latch onto Tumblr for content boost
Calvin Klein, Twentieth Century Fox and Turner Broadcasting are a few of the launch brands that are testing a new mobile ad format from Tumblr that inserts a piece of ad content within popular and trending posts.