Macy’s and Frank & Oak are two brands leveraging new types of Bluetooth technology this holiday season to bolster loyalty and in-store engagement. Although there are a few best-practice tips, marketers have plenty of room to experiment with the new technology this year.
Rogers Communications is betting that offering more league games on more devices and platforms over the next 12 years will be gospel to Canadians.
Luxury Daily today - Swarovski drives holiday retail traffic through Pinterest, Instagram holiday contests; Dolce & Gabbana appeals to aspirational consumers with crowdsourced photo album.
Today in mobile marketing - Couric hire is key to Yahoo’s mobile strategy; Apple defeats patent claim over invention of smartphone; Improved App Store search engine now corrects for users’ “fat finger” mistakes and other misspellings; BlackBerry finds early success with mobile messaging app.
Disney yet again tops the list of global brands in the mobile landscape, according to a report from Distimo.
As marketers flock to crowded platforms such as Facebook and Twitter, alternative platforms such as Snapchat could become a more valuable place to create intimate, one-to-one connections with consumers.
Luxury Daily today - Mr Porter enhances bespoke shopping with iOS 7-inspired mobile app; Versace goes for fame with Lady Gaga print campaign.
Luxury Daily today - Mr Porter enhances bespoke shopping with iOS 7-inspired mobile app; Versace goes for fame with Lady Gaga print campaign.