Bloomingdale’s gamifies in-store shopping through Snapchat filters – Luxury Daily
Luxury Daily today - Bloomingdale’s gamifies in-store shopping through Snapchat filters; Hermès gives first-hand look at craftsmanship in Vancouver.
Mobile Marketer will not publish Monday, Sept. 5
Mobile Marketer will not publish on Monday, Sept. 5 in observance of Labor Day. Enjoy the holiday weekend!
Anheuser-Busch, GE promote user interactivity with Instagram’s pinch-and-zoom feature
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
US Open’s official mobile app is IBM-powered and AI-enhanced
IBM is bringing the power of artificial intelligence to the US Open’s official event application this year, enabling enhanced features such as a cognitive concierge.
US Open’s official mobile app is IBM-powered and AI-enhanced
IBM is bringing the power of artificial intelligence to the US Open’s official event application this year, enabling enhanced features such as a cognitive concierge.
Shangri-La brings innovative rewards to the table, debuting dining loyalty – Luxury Daily
Luxury Daily today - Shangri-La brings innovative rewards to the table, debuting dining loyalty; Karl Lagerfeld fetes North American launch with overseas ad campaign.
Social influencer campaigns 11x more impactful than digital advertising: TapInfluence
During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional ads, but marketers should be valuing transparency, authenticity and audience targeting.
Mobile Minutes: Snapchat geofilters; Restaurants and Instagram; Uber hires Target exec; Siri controls apps
Today in mobile marketing – Snapchat makes it easier to create its for-profit geofilters; Restaurants are now being designed with Instagram in mind; Uber hires Target marketing chief as president; Siri takes charge of your apps in iOS 10.