It says today that beginning next fall it will use codes embedded by networks within the programs to collect information on shows watched on mobile phones and tablets that will be included in its TV ratings.
Mobile commerce is being used twice as much in advertising campaigns from entertainment brands than other verticals, highlighting the medium’s impact in driving quick ticket sales, according to a new report from Millennial Media.
Marketers, agencies and brands will convene in New York to discuss all things digital at the upcoming ad:tech New York conference.
Today in mobile marketing - LinkedIn’s new mobile app called "a dream for attackers"; YouTube subscription music service to go for mobile dollars; Zynga firms up mobile efforts, shares up 13 percent; MTV launches new series on app before TV premiere.
Luxury Daily today - Lexus IS unlocks global audience through Real Racing 3 mobile game; Chanel gazes at moon’s phases to educate watch consumers.
Google and Facebook are increasingly going head-to-head on a number of fronts in mobile advertising, including performance marketing, a traditional area of strength for Google’s but one where Facebook is quickly gaining.
Kellogg is taking its augmented reality initiatives up a notch by focusing on entertainment content that brings static packaging to life.
Six years ago, a handful of broadcasters began talking up the idea of using excess digital spectrum to broadcast programming to mobile devices. In 2010 NBC and Fox joined several TV station groups to form the Mobile Content Venture. But here we sit ...
Six years ago, a handful of broadcasters began talking up the idea of using excess digital spectrum to broadcast programming to mobile devices. In 2010 NBC and Fox joined several TV station groups to form the Mobile Content Venture. But here we sit ...