The ability to target consumers and advertise to them at the point of purchase is moving out of the blue sky zone and closer toward market implementation, posing a threat to local media’s already declining advertising revenue. At last week&rsq...
Today in mobile marketing - Sony eyes wearables as real estate game; AT&T is ending its 'AdWorks' mobile experiment and laying off staff; PayPal on prowl for more acquisitions in mobile race; Sacre bleu! Americans pay six times more for mobile Internet data than the French.
Today in mobile marketing - Sony eyes wearables as real estate game; AT&T is ending its 'AdWorks' mobile experiment and laying off staff; PayPal on prowl for more acquisitions in mobile race; Sacre bleu! Americans pay six times more for mobile Internet data than the French.
Tremor Media, one of the Web's largest video ad networks, this week announced that it is rolling out its interactive video ad units to the mobile Web via HTML5.
As the streaming service continues its goal of launching in 22 markets by year's end, it also hopes to gain more subscribers by being available on the Android platform. At first, Aereo's Android app will only be available in beta in markets where Ae...
New figures from the IAB and PwC show that digital adspend grew 435 million pounds to 3.04 billion pounds in the first half of 2013, a 17.5% increase year on year, the equivalent to about 66 pounds per UK online user during that period. Mobile is now 1...
Next week, the company will announce a new product by Audiovox that doesn't require users to plug a dongle into their smartphone or tablet. It's expected to cost $99 and be available this year. The product includes a handheld-sized box with an antenn...