Today in mobile marketing – New York Times to shelve NYT Now app; Tencent overtakes Alibaba as China's most valuable tech company; Volvo and Uber team up to develop self-driving cars; Amazon's Alexa can now boss around Hyundai Genesis cars.
Luxury Daily today - How should luxury brands navigate creative shift on social media?; Hugo Boss lays out rules of attraction in flirtatious fragrance effort.
A survey of small businesses’ mobile marketing strategies across six countries found that the United States leads in interest in chatbots and giving away free rewards to loyalty members.
Today in mobile marketing – Pinterest starts selling video advertising, seeking to catch up; Snapchat’s first 360-degree video ad is for Sony thriller Don’t Breathe; Apple brings mobile billing to Japanese iPhone users; They really are watching you: Web tracking surges with online ads.
Mobile Commerce Daily today - American Apparel blends AI, IoT with beacon-enabled digital displays; CVS eases customers’ pain points through use of mobile, omnichannel.
Luxury Daily today - How should luxury brands navigate creative shift on social media?; Hugo Boss lays out rules of attraction in flirtatious fragrance effort.