Mobile-first marketing is giving way to the need to address how individuals are increasingly connected across a multitude of devices, requiring a new perspective and practices, according to mCordis.
Today in mobile marketing – Facebook focuses on Snapchat-like camera; FTC to crack down on paid celebrity posts that aren’t clear ads; Apple’s finally offering bug bounties – with the highest rewards ever; Google outpaces Facebook on getting India connected to Internet.
Mobile-first marketing is giving way to the need to address how individuals are increasingly connected across a multitude of devices, requiring a new perspective and practices, according to mCordis.
Today in mobile marketing – Facebook focuses on Snapchat-like camera; FTC to crack down on paid celebrity posts that aren’t clear ads; Apple’s finally offering bug bounties – with the highest rewards ever; Google outpaces Facebook on getting India connected to Internet.
Mobile Commerce Daily today - Will Walmart become world's largest omnichannel retailer with Jet.com deal?; Staples' IoT focus pivots from home automation to smart office ordering.
Luxury Daily today - Michael Kors jet sets to Caribbean paradise for passionate perfume debut; Gucci brings its flora and fauna to Galeries Lafeyette.
Mobile Commerce Daily today - Best Buy spurs omnichannel purchases with real-time in-app inventory filter; Starbucks uncaps potential for mobile sales surge with Windows app.
Luxury Daily today - Harrods fetes Fendirumi arrival with playful initiatives; Cosmetic licenses excel by exploring creative synergies between fashion, beauty.
Today in mobile marketing – Square finds profitable niche between food trucks and Starbucks; Facebook's news feed to show fewer clickbait headlines; Pokemon Go target of class action lawsuit; It's time for Twitter to sell: analysis.
Fitness motivation application Yaye saw a 1.72-times increase in active users and 2.3 percent lift in its download rate after running an install campaign that enabled viewers to flip through multiple screens in a native experience on Facebook.