Mobile Commerce Daily today - Best Buy spurs omnichannel purchases with real-time in-app inventory filter; Starbucks uncaps potential for mobile sales surge with Windows app.
Luxury Daily today - Harrods fetes Fendirumi arrival with playful initiatives; Cosmetic licenses excel by exploring creative synergies between fashion, beauty.
Today in mobile marketing – Square finds profitable niche between food trucks and Starbucks; Facebook's news feed to show fewer clickbait headlines; Pokemon Go target of class action lawsuit; It's time for Twitter to sell: analysis.
Fitness motivation application Yaye saw a 1.72-times increase in active users and 2.3 percent lift in its download rate after running an install campaign that enabled viewers to flip through multiple screens in a native experience on Facebook.
Luxury Daily today - Berluti activates WeChat contest to fast-track footwear awareness; Bright outlook for luxury eyewear in Middle East: report.
Mobile Commerce Daily today - Samsung Pay drives smartphone-to-tablet payments at Red Robin; Icelandair ushers in stopover bookings via chatbot on Facebook Messenger.
Today in mobile marketing – Nielsen to measure TV chatter on Facebook; The NFL is now the first sports league to be on Snapchat’s Discover platform; Apple's continued domination of a shrinking market; Time Warner acquires 10pc stake in Hulu for $583M.
Macy’s, GE, E! network, Mountain Dew and Sephora are just a few of the many marketers flocking to Instagram’s new Stories feature, which offers better visibility compared to Snapchat.
Macy’s, GE, E! network, Mountain Dew and Sephora are just a few of the many marketers flocking to Instagram’s new Stories feature, which offers better visibility compared to Snapchat.
Today in mobile marketing – Nielsen to measure TV chatter on Facebook; The NFL is now the first sports league to be on Snapchat’s Discover platform; Apple's continued domination of a shrinking market; Time Warner acquires 10pc stake in Hulu for $583M.