Today in mobile marketing – Apple’s hard-charging tactics hurt TV expansion; Amazon revenue beats estimates as cloud sales surge; Android handset makers’ advance squeezes Apple; Square will let its sellers schedule deposits.
Many marketers still lack a mobile strategy, and while they are investing in mobile, without a clear focus those dollars may end up in the wrong place, according to a new report from Adobe and eConsultancy shared exclusively with Mobile Marketer.
Google’s aggregate cost-per-click numbers declined by one percent again from a disappointing first quarter, suggesting that other mobile components deserve credit for the 19 percent year-over-year increase in advertising revenue the search engine saw during the second quarter of 2016.
Google’s aggregate cost-per-click numbers declined by one percent again from a disappointing first quarter, suggesting that other mobile components deserve credit for the 19 percent year-over-year increase in advertising revenue the search engine saw during the second quarter of 2016.
Today in mobile marketing – Apple’s hard-charging tactics hurt TV expansion; Amazon revenue beats estimates as cloud sales surge; Android handset makers’ advance squeezes Apple; Square will let its sellers schedule deposits.
Luxury Daily today - Tiffany incorporates Snapchat lens, geofilter into #LoveNotLike effort; Dior and Vogue grant backstage pass for collection discovery.
Many marketers still lack a mobile strategy, and while they are investing in mobile, without a clear focus those dollars may end up in the wrong place, according to a new report from Adobe and eConsultancy shared exclusively with Mobile Marketer.
That's according to an Interactive Advertising Bureau study released Thursday, which also found that 15 percent of mobile consumers use blockers to remove ads from publishers' website. Of the 1,493 adults who looked at ads, a total of 33...
That's according to an Interactive Advertising Bureau study released Thursday, which also found that 15 percent of mobile consumers use blockers to remove ads from publishers' website. Of the 1,493 adults who looked at ads, a total of 33...