Mobile ads brought in 84 percent of the $6.2 billion in advertising revenue generated by Facebook during the second quarter, an increase from 76 percent a year ago that highlights the social media platform’s significant strength in connecting on-the-go consumers with marketers.
Mobile Commerce Daily today - Sears borrows from Pokemon Go for app-based in-store scavenger hunt; NY&Co rings up in-store traffic with wide-scale beacon deployment.
Luxury Daily today - Shopper marketing influences long-term behavior in digital age; Omega shows off Olympian craftsmanship with educational microsite.
Today in mobile marketing – Nexus, Android One get spam protection update from Google; Amazon launches Prime loyalty program in India; Chinese smartphone maker Huawei's H1 smartphone shipments rise 25pc on-year; Talkshow app adds Q&A feature for celebrities seeking Twitter alternative.
Slightly edging out forecasts, Apple’s revenue from services grew 19 percent from a year ago, but it was not enough to offset a slowdown in iPhone and iPad sales, which dragged down overall revenue for the second quarter in a row.