Mobile Commerce Daily today - Citibank commits to beacons after merchants give the technology a thumbs-up; Beacon data predicts store visits, supporting timely offers.
GE Appliances is cementing its status as a mobile-first appliance manufacturer by rolling out three new channels on the IFTTT application, suggesting its IoT-focused ploy will fuel more consumers to adopt smart home technology.
Mobile Commerce Daily today - Sears' Fount delivers shoppable social media with a universal cart; Draper James combines coupon codes and video for Timehop ad campaign.
GE Appliances is cementing its status as a mobile-first appliance manufacturer by rolling out three new channels on the IFTTT application, suggesting its IoT-focused ploy will fuel more consumers to adopt smart home technology.
While artificial intelligence has the potential to enhance the smartphone’s role as a marketing platform through highly relevant one-to-one services, it could also eliminate the need for a phone to enable engagements as the technology evolves.
Today in mobile marketing – Facebook loses first round in suit over storing biometric data; Apple, SAP partner on business apps for iPhone, iPad; YouTube CEO: TV’s loss of viewers is our gain; New tech turns your arm into a smart watch touchpad.
Today in mobile marketing – Facebook loses first round in suit over storing biometric data; Apple, SAP partner on business apps for iPhone, iPad; YouTube CEO: TV’s loss of viewers is our gain; New tech turns your arm into a smart watch touchpad.
Luxury Daily today - Saks’ Glam Gardens blossom in virtual reality-enabled film; Finely tuned social strategies can help reach beyond millennials: Fashionbi.