Mobile Minutes: Amazon bolsters Alexa; Facebook and ephemeral messaging; Baidu’s regulatory probe; Bursting tech bubble
Today in mobile marketing – Amazon bolsters voice based-platform Alexa with investment in TrackR; Facebook to add Snapchat-like ephemeral messages to its Messenger app: Report; Baidu shares sink following regulatory probe; This tech bubble is bursting.
Ferrari extends brand with mobile magazine, artist profiles – Luxury Daily
Luxury Daily today - Ferrari extends brand with mobile magazine, artist profiles; Affluent class’ affinity for Amazon presents long-term obstacle for luxury brands.
JCPenney spins millennial-friendly major appliance sales with in-app purchasing – Mobile Commerce Daily
Mobile Commerce Daily today - JCPenney spins millennial-friendly major appliance sales with in-app purchasing; McDonald’s builds local push on mobile via teacher appreciation incentives.
Mobile Minutes: Snapchat’s Olympics deal; Xiaomi’s smartwatch; Google’s Trips app; MLB and virtual reality
Today in mobile marketing - Snapchat scores unique deal with NBC to showcase Olympics; One of China's hottest startups is launching a smartwatch to rival the Apple Watch this year; Google said to be testing a travel app; Why Major League Baseball teams...
Snapchat user-generated campaigns take extra due diligence, but reap benefits
Starbucks’ recent stumble, after its Snapchat geofilter allowed users to run with it to voice their complaints, reveals the potential dangers of user-generated content campaigns, which may be vital in connecting with young demographics but come with a price.
Mobile Minutes: Snapchat’s Olympics deal; Xiaomi’s smartwatch; Google’s Trips app; MLB and virtual reality
Today in mobile marketing - Snapchat scores unique deal with NBC to showcase Olympics; One of China's hottest startups is launching a smartwatch to rival the Apple Watch this year; Google said to be testing a travel app; Why Major League Baseball teams...
Fendi invites consumers to find eyewear match through multisensory exploration – Luxury Daily
Luxury Daily today - Fendi invites consumers to find eyewear match through multisensory exploration; Daughters steal the show in Mother's Day promotions.