Just 13 percent of marketers say mobile is systematically integrated into their marketing approach, reflecting ongoing struggles to measure the return on investment for mobile and to demonstrate its value beyond ROI, according to a new report from Forr...
Just 13 percent of marketers say mobile is systematically integrated into their marketing approach, reflecting ongoing struggles to measure the return on investment for mobile and to demonstrate its value beyond ROI, according to a new report from Forr...
Luxury Daily today - Mugler taps into consumer vices for Angel Muse fragrance effort; Gucci explores pre-fall flora and fauna in surreal aviary.
Mobile Commerce Daily today - Sephora adds glitz to Kik in bet on chatbot commerce; Facebook Messenger’s future in mobile commerce could close conversion gap.
Today in mobile marketing – Instagram asks everyone to calm down after algorithm uproar; SoundCloud becomes more like Spotify and every other music streaming service; Tinder buys Humin in push to improve its dating game; Nintendo's first mobile app available in U.S. this week.
Today in mobile marketing – Facebook users may be able to shop through Messenger; Alphabet working on Echo-like product, report says; Apple could be radically redesigning the iPhone; Ethereum, a virtual currency, enables transactions that rival Bitcoin’s.