Apple’s move downstream means lower app spends
In a move that could impact marketers’ mobile revenue streams, Apple introduced the 4-inch iPhone SE yesterday, which comes with Touch ID and Apple Pay.
Chipotle mixes mobile coupons with gaming to win back guacamole fans – Mobile Commerce Daily
Mobile Commerce Daily today - Chipotle mixes mobile coupons with gaming to win back guacamole fans; Uniqlo snubs branded app, partners with mobile shopping platform Spring.
Michael Kors enters wearables with introduction of fashion-forward smartwatch – Luxury Daily
Michael Kors enters wearables with introduction of fashion-forward smartwatch; Chanel ranks at top of beauty industry’s brand intimacy chart: report.
Pinterest’s new ad-targeting tools attract CPG, retail brands
Pinterest’s recent move to open its ad platform to all brands has the potential to significantly disrupt budgets this year, especially among marketers seeking to test direct response advertisements and target forward-looking mobile users.
Mobile marketing week in review: Social media marketing matures
Social media marketing is maturing, meaning brands need to be more thoughtful in order to succeed. Newer tactics such as virtual reality and contextual targeting are quickly ramping up, but still have plenty of room for experimentation. Watch this vide...
Mobile Minutes: Facebook, Twitter race to TV; Spotify’s rights agreement; Convenience costs; Twitter’s character limit
Today in mobile marketing – Facebook and Twitter in race to acquire rights to stream live TV; Spotify and musicians are playing a new tune; The hidden cost of convenience with food delivery app DoorDash; Twitter CEO Jack Dorsey nixes idea of expanding 140-character limit.
Jaguar Land Rover focuses on tech with new Android Wear app – Luxury Daily
Luxury Daily today - Jaguar Land Rover focuses on tech with new Android Wear app; Mainland Chinese consumer confidence tops that of Hong Kong peers: report.
Expedia, Overstock.com adopt Apple Pay while bricks-and-mortar mobile payments languish – Mobile Commerce Daily
Mobile Commerce Daily today - Expedia, Overstock.com adopt Apple Pay while bricks-and-mortar mobile payments languish; Mobile commerce week in review: Mastering mobile payments.
Amazon boosts mobile promotion with live stream of SXSW concert – Mobile Commerce Daily
Mobile Commerce Daily today - Amazon boosts mobile promotion with live stream of SXSW concert; Nike laces up mobile sales via in-app store, on-demand coaching.
Fleeting micro engagements rise as mobile further crunches time
Marketers continue to shrink their mobile engagements in an attempt to capture the attention of users who may be only glancing at their devices, but is five seconds enough to make a lasting impression?