Mobile Use Habits Reflected In User Attitudes
eMarketer reports that recent research shows that the way different groups rely on their mobile devices translates to different attitudes towards ads - and apps. Mobile fundamentals and mobile embracers each represent about a quarter of the mobile popu...
Groupon, StubHub match mobile dynamic ads to editorial content, avoiding ad blockers
Groupon, StubHub and Spotify are among a multitude of marketers hoping to circumvent the anti-advertising attitude of consumers through a solution that effectively pairs mobile ads with publishers' content.
Mobile Minutes: WhatsApp’s 1B users; Apple’s shrinking impact; Google’s moon shots; AOL’s Tim Armstrong
Today in mobile marketing - Facebook’s WhatsApp hits 1B users; Apple’s shrinking impact in the smartphone industry; Wait, Google's 'moon shots' cost how much???; Under Verizon, AOL’s Tim Armstrong sees massive growth for mobile media, ads.
Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot – Luxury Daily
Luxury Daily today - Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot; Chanel most desirable brand among Chinese affluents: report.
47pc want real-time promotions – few retailers offer them: report – Mobile Commerce Daily
Mobile Commerce Daily today - 47pc want real-time promotions – few retailers offer them: report; StubHub rolls out in-app personalized ticket recommendation, relisting features.
Mobile, still king at Google, is poised for boost from machine learning
Google’s results for the fourth quarter beat analysts’ expectations, driven by mobile search, YouTube and programmatic advertising, as parent company Alphabet looks to machine learning and artificial intelligence to take mobile to new heights.
Mobile Minutes: Yahoo cuts costs; Levi’s Stadium; Binge flying; Xiaomi lands in US
Today in mobile marketing – Yahoo’s Marissa Mayer to unveil cost-cutting plan; Techiest Super Bowl ever: Silicon Valley's stadium girds for the big game; Get ready to binge-fly with unlimited flight subscriptions; Exclusive: US Mobile is the first legit Xiaomi, Meizu carrier in US.
Mobile’s influence on offline sales continues to grow: Forrester – Mobile Commerce Daily
Mobile Commerce Daily today - Mobile’s influence on offline sales continues to grow: Forrester; Taco Bell ramps up secret product launch through mobile pre-order.