Mobile video ads poised to explode, but brands must make investment: L2 – Luxury Daily
Luxury Daily today - Mobile video ads poised to explode, but brands must make investment: L2; Zoolander infiltrates high fashion as film premiere approaches.
Victoria’s Secret matches bikinis with mobile on interactive shopping platform – Mobile Commerce Daily
Mobile Commerce Daily today - Victoria’s Secret matches bikinis with mobile on interactive shopping platform; Shake Shack, Dunkin’ Donuts see success with Visa Commerce Network.
Mobile Minutes: Free iTunes Radio shuttered; Blizzard orders on Seamless; Ignoring ad blockers; Amazon’s shipping costs
Today in mobile marketing – Free iTunes Radio closes shop: Apple Inc. nudges customers to Apple Music after shuttering ad-supported service; New Yorkers order milk, cake and hot chocolate on Seamless during a blizzard; Why most Web sites look the other way on ad blockers; Amazon’s shipping costs swell in holiday crunch.
Mobile marketing week in review: Leaders vs. laggards
Many brands continue to underinvest in mobile while leaders such as MillerCoors and Coca-Cola up the ante for relevant experiences that engage millennials. For the full analysis, watch this video.
Bulgari reveals ‘perfect mistake’ after more than a decade of waiting – Luxury Daily
Luxury Daily today - Bulgari reveals “perfect mistake” after more than a decade of waiting; Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film.
WFAA Reporter Works Alone With His iPhone
WFAA Dallas reporter Mike Castellucci won a Murrow Award last year for a half-hour news special he shot entirely on his iPhone. Now, in addition to covering breaking news with his phone, he's put together another 30-minute special.Castellucci says shoo...
Ingram: What Media Companies Can Learn From Facebook On Mobile
Facebook is now getting 80% of its advertising from mobile, a major bullet point from an earnings report this week that left many jaws agape. Mathew Ingram looks at how Facebook grew that mobile business. "It was a relentless and single-minded focus on...
Ingram: What Media Comapnies Can Learn From Facebook On Mobile
Facebook is now getting 80% of its advertising from mobile, a major bullet point of an earnings report this week that left many jaws agape. Mathew Ingram looks at how it grew that mobile business. "It was a relentless and single-minded focus on getting...
Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.
Mobile Minutes: Facebook’s live video; PayPal opens Venmo; T-Mobile’s video streaming; Shazam distributes songs
Today in mobile marketing - Facebook opens live video to U.S. Apple app users; PayPal opens Venmo to businesses but don't expect it to be a cash cow, yet; T-Mobile adds Amazon Prime Video, Univision Now to Binge On; Shazam tests new waters: distributin...