Today in mobile marketing – Super Bowl 50 puts tech in its starting lineup; Facebook launches real-time sports platform; IBM acquires Ustream, launches cloud video unit; Google's Android generates $31 billion revenue, Oracle says.
NEW YORK – Foursquare’s new president said at Mobile Marketer’s Mobile FirstLook: Strategy 2016 that this year will see marketers scale up their use of mobile data to target consumers based on their activities in the physical world.
A key theme throughout Mobile Marketer’s Mobile FirstLook Strategy 2016 conference last week was how precision targeting and customized marketing are quickly scaling up and promise to be an important strategic advantage for forward-thinking marketers in 2016. For the full analysis, watch this video.
NEW YORK – After a disappointing holiday season to end 2015, what will this year bring for the luxury industry?
Luxury Daily today - SLH launches new app to reach mobile travelers; Lane Crawford bridges modernity and tradition to fete Chinese New Year.
Today in mobile marketing – Facebook launches new hub for sports fans; Is Verizon killing it as a mobile video star?; Android has a new weapon in the iPhone war; How many watches did Apple sell last quarter?
Luxury Daily today - Consumer journey funnel leads from inspiration to digital integration; Brand strength relies on stability, consistency and trust, says Breguet exec.
Mobile Commerce Daily today - Sephora’s Virtual Artist brings augmented reality to large beauty audience; Macy’s rings up 3D Touch, new Apple Watch features.
Mobile Marketer presented its Mobile FirstLook: Strategy 2016 conference on Wednesday, Jan. 20, in New York. Here are some pictures from the event.