NEW YORK – An mCordis executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to leverage mobile as a personalization medium rather than an advertising channel by developing empathy and understanding for consumers.
Axel Springer is putting up a fight on the mobile aggregation front with its own answer to initiatives like Facebook Instant Articles and Apple News. It's called Upday, and Ken Doctor reports that it will have some advantages on its mid-March release, ...
NEW YORK – A Forrester research analyst at Mobile Marketer's Mobile FirstLook: Strategy 2016 urged marketers to create a comprehensive strategy to better compete for consumers’ mobile moments with an application and a toolbox of mobile tactics.
Today in mobile marketing - Nielsen to use Facebook and Twitter in new ratings system; Google wants to make it easier to install Android apps; Spotify buys music social network apps Soundwave, Cord Project; New Apple music app for your own back-up band.
Today in mobile marketing - Nielsen to use Facebook and Twitter in new ratings system; Google wants to make it easier to install Android apps; Spotify buys music social network apps Soundwave, Cord Project; New Apple music app for your own back-up band.
NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.
NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.
Mobile Commerce Daily today - HSN’s loyal customers spend more when engaged on multiple platforms; Overstock.com taps one-hand ergonomics to update checkout.
Luxury Daily today - Consolidated, focused messaging will help fight disruption; Evolving luxury climate creates opportunities, anxiety: BCG.
The news that WhatsApp will soon start allowing business to communicate directly with users reflects how popular messaging applications are reimagining traditional marketing and unlocking one-to-one engagement opportunities for brands.