Mobile Commerce Daily today - Coca-Cola targets on-the-go travelers via text-to-win sweepstakes sponsorship; Red Robin serves up mobile-optimized egift cards, targeting generous diners.
Marketers can now better measure the impact of their mobile ad campaigns via two WPP subsidiaries that can plug ad-targeting tech into brand lift studies. Lauren Johnson reports on how the tech works and brands who are doing some early experimenting wi...
Mobile Commerce Daily today - What to expect in mobile payments in 2016; Sephora taps in-app messages to reward users in post-holiday slump.
Luxury Daily today - Jimmy Choo flaunts seasonal shoes via influencer insights; Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year.
Today in mobile marketing - Riding the wave: Samsung to expand mobile pay service in U.S.; How Venmo plans to make money; Tablets have banner 2015, thanks to lesser known labels; The Internet of Things is everywhere, but it doesn’t rule yet.
Just because mobile programmatic is popular does not mean ad fraud is not a concern. eMarketer writes more than a third of mobile programmatic impressions is at risk of fraud, according to 2015 research.
While innovations such as digital payments and new social media networks gained plenty of traction this year, messaging applications were the real winners in mobile, thanks to adaptability that yielded features such as money transfers and ordering Uber...
Today in mobile marketing - Can US retail banks survive the mobile revolution?; Facebook works to improve social media for the blind; Watch LeBron James train (in virtual reality); Faster medical attention with app.
Mobile Commerce Daily today - Amazon and Spotify battle for Beatles fans with playlist promotion; Target spotlights aisle-specific mobile coupons via in-store signage.
Luxury Daily today - Dorchester motivates post-holiday bookings via reimagined carol; Porter is Luxury Daily’s 2015 Luxury Publisher of the Year.