Ad targeting hits stride and continues to grow as data evolves
The ability to target the right audience on mobile is becoming a key factor in the success of campaigns as smartphone adoption continues to grow, with tapping into data such as behavior, location, weather and events getting easier as programmatic matur...
Mobile Minutes: Facebook takes on Yelp; Gilt’s value slashed; Pinterest goes wide; Amazon’s victory
Today in mobile marketing – Yelp drops on Facebook site to find professional services; In proposed sale to Saks Fifth Avenue owner, Gilt Groupe’s value is slashed; Pinterest to open up promoted pins to all US businesses; Amazon dodges bullet in Seattle union measure.
Kering, Galeries Lafayette join Paris solidarity alliance – Luxury Daily
Luxury Daily today - Kering, Galeries Lafayette join Paris solidarity alliance; CFDA taps BCG to explore fashion show’s role today.
Food Lion harmonizes Shazam, beacons and music for mobile coupon innovation – Mobile Commerce Daily
Mobile Commerce Daily today - Food Lion harmonizes Shazam, beacons and music for mobile coupon innovation; Biometrics to support 50pc of mobile transactions in 2016: report.
GE connects multiple Instagram accounts for holiday scavenger hunt
General Electric today unveils a holiday-themed Instagram scavenger hunt requiring users to journey through a series of connected accounts that highlight different advanced technologies while they search for hidden snow globes.
Starbucks stirs up mobile sales with holiday instant win game – Mobile Commerce Daily
Mobile Commerce Daily today - Starbucks stirs up mobile sales with holiday instant win game; Home Depot leads mobile retail with in-app chat, in-store services: report.
Mobile Minutes: Virtual reality investment; Samsung Galaxy S7; Pandora’s Thumbprint station; IPhone 5S discounted
Today in mobile marketing – In virtual reality headsets, investors glimpse the future; Samsung adding pressure-sensitive display, high-speed charging port to Galaxy S7; Pandora station converts your thumbs-ups into its playlist; IPhone 5S price cut by half in India: Can Apple Inc. dominate world's fastest-growing smartphone market?
Perk purchases Viggle to broaden mobile rewards offerings
Digital rewards platform developer Perk is acquiring mobile platform Viggle, an investment which will bring the former's clients a more comprehensive method for appealing to and engaging smartphone-savvy consumers.