Beacons to deliver 1.6B coupons annually by 2020: report – Mobile Commerce Daily
Mobile Commerce Daily today - Beacons to deliver 1.6B coupons annually by 2020: report; Express spotlights in-app merchandising with fully native product pages.
Cartier brings window shopping online via interactive feature – Luxury Daily
Luxury Daily today - Cartier brings window shopping online via interactive feature; Fendi flashbulbs explode, giving way to gifting ideas.
Why Facebook still rules for engaging US online youth: Forrester
While teenagers insist just about any social media site is cooler than Facebook, these consumers still use the latter most and savvy marketers continue to boost their youth strategies with it, according to a new report from Forrester.
Mobile Minutes: First iBeacon city; Streaming video demand; Facebook axes Creative Labs; Verizon eyes Yahoo
Today in mobile marketing – Columbus to be first iBeacon city in the country; Demand for Netflix, Amazon and other streaming video continues to grow; Facebook shuts down Creative Labs, apps; 'If Yahoo is right, we might look at it': Verizon CFO hints at interest in Yahoo's Internet assets.
Krispy Kreme bakes up mobile innovation with bar code made of glaze – Mobile Commerce Daily
Mobile Commerce Daily today - Krispy Kreme bakes up mobile innovation with bar code made of glaze; Sears incentivizes app downloads with free in-store shipping perk.
Balmain’s “army” undergoes avatar makeover for Kardashian gaming app – Luxury Daily
Luxury Daily today - Balmain’s “army” undergoes avatar makeover for Kardashian gaming app; Luxury now defined by rarity: McCann Truth Central.
Mobile Now ‘Most Important’ Platform For New York Times
The winds have already been shifting this way, but New York Times CEO Mark Thompson said Monday that mobile is the paper's "most important" platform to focus on now. Joe Pompeo reports that the Times is working on an array of new mobile products around...
Google reduces friction, enhances creativity with new streaming, HTML5 ads
Mobile marketers can now let Web users stream application content before downloading and customize interstitials using HTML5 thanks to new ad units from Google that could help drive the quality and lifetime value of users.
App installs jump up to 74pc following TV ads: report
Mobile application installs increase 56 percent to 74 percent after a television ad is shown, according to new research from Fetch.
Mobile Minutes: Samsung investigation; Slow smartphone growth; Smart home from hell; Virtual reality breakthrough
Today in mobile marketing – South Korea investigates 9 Samsung executives on suspicion of insider trading before C&T deal; Smartphone market set for slowest ever growth; Multiple users, multiple systems, multiple devices: Is this the smart home from hell?; Penrose Studios’ Rosebud is a breakthrough for mobile virtual reality.