Predictive marketing a growing opportunity on mobile for nimble brands
Significantly more predictive experiences are available on mobile now compared with a year ago, opening up new opportunities for marketers adept at massaging data.
How installment plans are impacting sales of upscale phones: report
While some upscale smartphone manufacturers have been concerned about United States carriers’ shuffle to no-contract options and installment plans, consumers are actually using the no-strings-attached choices to purchase more high-end devices, according to a report from Kantar.
Neiman Marcus simplifies holiday gifting with mobile Christmas Book integration – Luxury Daily
Luxury Daily today - Neiman Marcus simplifies holiday gifting with mobile Christmas Book integration; Dolce & Gabbana pens love note to mothers in multifaceted winter campaign.
Growth Of Time On Mobile Is Slowing Down
According to eMarketer, the growth of time consumers spend on mobile devices is slowing down. Nonvoice time spent on mobile will grow just 11.3% this year to two hours and 54 minutes per day, and will drop to single-digit pace by 2016.
Fox Sports Coup Boosting Traffic In Six Weeks
Seeing low engagement on its platforms, Fox Sports brought together a cross-disciplinary team that spanned sales, ad ops, engineering, finance and product design. Six weeks after relaunching its sties, FoxSports.com has witnessed a 23% lift in pageview...
Big Open Questions About Twitter ‘Moments’
In many ways Twitter Moments addresses the company's biggest problems — that the service is difficult to pick up and only works best if you check it constantly. But there’s a lot of uncertainty about what it will mean for Twitter’s ...
Snapchat Off ComScore’s Top 15 Apps List
ComScore's August marketshare figures show smartphone penetration remains at just over 77% in the U.S. Almost nothing has shifted among the top 15 smartphone apps, with the notable exception that Snapchat has fallen off the top 15 list.
Mobile Minutes: Snapchat video; Twitter’s best tweets; Apple buys advanced AI; Microsoft’s new smartphones
Today in mobile marketing – Snapchat on pace to overtake Facebook for video supremacy; Twitter rolls out feature that showcases day's best tweets; Apple acquires startup developing advanced AI for phones; Microsoft unveils new smartphones in bid to revive mobile business.
John Varvatos rocks on with Feels music discovery application – Luxury Daily
Luxury Daily today - John Varvatos rocks on with Feels music discovery application; Top 10 luxury brand social marketers of Q3.