Marketers are taking a slower approach to developing Apple Watch applications as the benefits of doing so are not apparent yet, and those that do foray into the technology must set clear goals before jumping into production, according to new research f...
NEW YORK – Executives at the Mobile Marketing Association's SM2 Innovation Summit 2015 pointed to issues such as optimal leveraging of data, attribution, ad-blocking and programmatic buys as their top-of-the-mind concerns for the coming year in mobile.
Luxury Daily today - Consumers drive 99.36pc of social conversation surrounding luxury fashion: report; Top 10 brand social videos of Q3.
Today in mobile marketing – Twitter expands ecommerce to attract more retailers; ComScore to buy Rentrak creating major challenger to Nielsen; Google redesigns Chromecast for speed and power; 3 companies race to charge smartphones without wires.
Today in mobile marketing - Amazon taps ‘on-demand’ workers for one-hour deliveries; Alibaba takes stake in Indian mobile payments start-up; Sonos software upgrade allows speakers to tune to your room; Google unveils new devices to connect smartphone and TV.
Mobile Commerce Daily today - Domino’s strong mobile sales prove millennials’ dependency on digital ordering; HotelTonight exec: Mobile search will gain traction with app indexing.
Luxury Daily today - Hublot places consumers at center of corporate event via Snapchat; Saks shortens distance between New York and Toronto in international love story.
NEW YORK – An executive from Maxus Global at the Mobile Media Summit stressed how important it is for marketers to not follow the herd and think carefully about how to approach the growing number of mobile platforms as they are very different from one another.