Icon To Launch 3 Shows On Mobile App Go90
Endemol Beyond's Icon network is going to launch three original lifestyle series on the Verizon mobile app. They are expected to be available starting in September 2016.
Mobile Minutes: Vertical video; Apple malware; Samsung Pay; Click fraud
Today in mobile marketing – Vertical video pays off for Snapchat; Apple lists top 25 apps hit by malware; Samsung touts mobile payment success; The fake traffic schemes that are rotting the Internet.
Ad-blocking renders some retail sites unusable on iPhone – Mobile Commerce Daily
Mobile Commerce Daily today - Ad-blocking renders some retail sites unusable on iPhone; Boston Retail Partners exec: Do not wait to tie mobile to bricks-and-mortar.
Encourage three app sessions in first three days to drive retention: Localytics
Only 29 percent of application users will become inactive if marketers can successfully encourage them to have three sessions in the first three days after downloading an app, according to new research from Localytics.
Marketers largely fail with first-day-of-fall social campaigns
Marketers flooded social media on the first day of fall with engagement-driven posts, but their efforts mostly fell flat due to a lack of originality.
Why brands have the most to gain from Facebook 360 video
GE, Disney, Saturday Night Live and Mountain Dew are among the slew of brands that have quickly made use of Facebook’s new 360 video feature, pointing to virtual reality's growing role in marketing.
Blade runs crosstown helicopter service to bypass papal gridlock – Luxury Daily
Luxury Daily today - Blade runs crosstown helicopter service to bypass papal gridlock; Dior redefines fragrance application for consumer exploration boost.
BIA/Kelsey: How Google Will Stay Competitive
A new BIA/Kelsey report examines how Google is looking to keep up with users' migration to mobile and away from desktop search. Google intends to defend its $50 billion search business and increase its share of the $2 trillion in of...
Amazon dominates social, but Nordstrom and Costco excel at it: report
While Amazon takes top honors as a social media leader in its industry, the title is more attributable to the inherently shareable nature of its products and posts rather than a segmented mobile strategy, according to a report from Brandwatch.