NEW YORK – An Urban Airship executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 emphasized the importance of unadvertising, a concept derived from consumers' waning interest in traditional intrusive ads and growing desire to choose with which content they engage.
Luxury Daily today - Bentley pushes Bentayga with emotional recognition and innovative app; Localization presents obstacles, opportunities for brands: L2.
Today in mobile marketing - Now that you can buy stuff on Facebook, you’ll never leave; Apple delays software update for Watch after finding bug; Lyft teams up with Uber's No. 1 rival in China; Advisers gain business through social media.
Luxury Daily today - Barneys exec: Stay ahead of curve, take risks and provide experiences; Luxury legacy created by brand mission and mythology.
Mobile Commerce Daily today – Make mobile personalized, localized and timely for success with millennials: Finish Line exec; Pep Boys thanks SMS and wallet program for successful mobile entry.
Ford recently launched a new branded sticker keyboard through mobile messaging applications while GE developed science lessons incorporating emojis, amplifying the role of emoji-centric marketing tactics through creative and offbeat methods.
Today in mobile marketing – Driverless pod paves way for smartphone-summoned transport; Stripe unveils Relay to make it easier to shop on mobile; Salesforce seeks to organize Internet of Things; Want to donate to a political candidate? Now there's a tweet for that.
Luxury Daily today - Saks gives consumers front row seat for NYFW via Meerkat streaming; Harrods shows ageless appeal of furnishings with in-store installation.
Mobile Commerce Daily today - Will retailers finally master location-based marketing this holiday season?; Home Depot climbs the rungs on digital gifting by embracing mobile.