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Weather Apps Grow As Forecasting Networks

By | August 28th, 2015|Mobile|

Tim Hornyak reports that crowd-sourcing weather info isn't new, but more and more companies are tapping people power. Last month, U.S. weather news provider AccuWeather launched its first direct consumer crowd-sourcing feature, AccUcast. The service ...

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How Express could introduce two-way Snapchat marketing to retailers

By | August 27th, 2015|Mobile|

Express’ use of its public Snapchat account to foster two-way communication between the brand and its loyal fans could soon bring other millennial-friendly retailers to the fray, especially once they discover the potential for receiving customer feedback on new styles.

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Mobile Minutes: Facebook’s digital assistant; Tumblr goes mobile-friendly; YouTube Gaming; Amazon’s smartphone surrender

By | August 27th, 2015|Mobile|

Today in mobile marketing - Facebook tests AI-based digital assistant in challenge to Siri; Yahoo’s Tumblr gets mobile-friendly in bid to lure developers, brands from Facebook, Twitter, Snapchat; YouTube Gaming launches to take on Twitch; Amazon reportedly laying off engineers after Fire phone flameout.

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ESPN, People Lead Mobile Mag Readership

By | August 27th, 2015|Mobile|

The Association of Magazine Media has ranked the top 10 performing magazines for mobile readership, and ESPN leads the pack with 42.9 million monthly. Rounding out the top five are People (a distant 28 million), AllRecipes (24.5 million), Forbes (21.6 ...

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Webinar on Sept. 24: Five last-minute tips for effective 2015 holiday mobile marketing

By | August 26th, 2015|Mobile|

Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on 5 last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners, iCrossing and YP offer strategic marketing advice.

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Mobile Minutes: Amazon’s alcohol delivery; PayPal’s OneTouch expansion; Apple Watch in Best Buy; TuneIn goes premium

By | August 26th, 2015|Mobile|

Today in mobile marketing - Amazon launching one-hour booze delivery in Seattle; PayPal expands One Touch program to new markets in Europe, Australia; Apple Watch primed for mainstream appeal with Best Buy rollout; TuneIn adds premium option.

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