Today in mobile marketing - Uber courts riders by playing Cupid on Chinese Valentine's; Swatch CEO signals plans to add to smartwatch range: Swiss paper; Mobile readers abound; the ads, not so much; Smartphone sales growth slowed in second quarter.
Mobile Commerce Daily today - Mobile flash sale apps lack inspiration, require larger brand presence; Taco Bell adds Visa Checkout to grab all smartphone owners’ orders.
Luxury Daily today - Mercedes makes match, places mobile ad on Details; Tiffany opens public garden in New York to boost local CSR.
Jack Marshall provides a useful overview to the "mobile gap" problem -- the widening difference between mobile usage and publishers' inability to monetize it sufficiently. A rundown of new ad formats and data's crucial role in helping publishers catch ...
Today in mobile marketing – Google just made its smartwatch faces actually useful; Apple raises $1.6 billion in record corporate bond deal; Uber seen reaching $10.8 billion in bookings in 2015: fundraising presentation; Oracle to acquire mobile-marketing startup Maxymiser.
Luxury Daily today - Shiseido partners with Lane Crawford to examine most meaningful things; Saks ups 10022-Shoe’s stride with Manolo Blahnik boutique.
Mobile Commerce Daily today - Target’s Cartwheel drives 10pc more offer downloads via personalization; Macy’s sees nearly 8pc engagement rate from Twitter’s new display ads.
Today in mobile marketing – Twitter opens up its mobile ad network, introduces video; Apple narrows gap with Samsung in global smartphone sales; What I learned when I lost my internship at Facebook; Sorry Snapchat, but you’re not winning this election.
Luxury Daily today - Viral videos are myths without proper ad spend: L2; Saks draws connection between fashion and fragrance for Alaïa debut.