Beyond the Rack exec: If you build it, they will download it – Mobile Commerce Daily
Mobile Commerce Daily today - Beyond the Rack exec: If you build it, they will download it; Build.com exec: Speed and optimization are essential for mobile sales.
Mobile Minutes: WeChat grows; Mobile order and pay; Whisper app; Apple’s business push
Today in mobile marketing – WeChat’s growth shows why messaging apps attract big valuations; Mobile order & pay – the ultimate brand experience (just ask Starbucks); Anonymity working for Whisper app; With iPad sales falling, Apple pushes into businesses.
Mobile display revenue skyrockets, overtakes search for first time: IAB
Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.
Talk-worthy, shareable content key to word of mouth amplification: report – Luxury Daily
Luxury Daily today - Talk-worthy, shareable content key to word of mouth amplification: report; Millennials’ wealth management preferences differ from boomers: report.
Social ad budgets should be moved over to media teams: Forrester
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward medi...
Facebook’s news app more significant for marketers than audience network expansion
Facebook already dominates social advertising, but the network is not resting on its laurels and continues to try to deliver compelling new reasons for marketers to invest, including with new formats for its mobile ad network and by testing a breaking ...
Scannable print ads make resurgence as mobile users eschew QR codes
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary shopping methods.
Mobile Minutes: Macy’s vs. Amazon; MCX tests begin; Facebook in India; App tackles conference calls
Today in mobile marketing – Will omnichannel keep Macy's ahead of Amazon?; Retailers to begin public tests of MCX mobile payment app but face hurdles; Facebook struggles to sell advertising in India; Messaging app declares war on crappy conference calls.
Mercedes taps Instagram’s potential for Concours d’Elegance timeline – Luxury Daily
Luxury Daily today - Mercedes taps Instagram’s potential for Concours d’Elegance timeline; Does luxury have a place in the subscription box arena?
The Limited shifts majority of technology focus to mobile – Mobile Commerce Daily
Mobile Commerce Daily today - The Limited shifts majority of technology focus to mobile; Wyndham leverages mobile to bridge customer journey gap.