View: There Is No Mobile Customer
Chuck Blevins argues that since people use a variety of different digital devices during their day, media companies should sell to the customer, not the platform. "Mobile first" has no real meaning, he asserts, though he allows that small screen design...
Mobile Minutes: Google’s overhaul; Uber for health; IPhone 6S; New ticket app
Today in mobile marketing – Google overhaul 'shareholder friendly' but details scarce; Startups vie to build an Uber for health care; IPhone 6S expected to have improved camera; Google-backed ticket app looks to rival Ticketmaster.
Christian Louboutin prompts branded UGC with photo filter app – Luxury Daily
Luxury Daily today - Christian Louboutin prompts branded UGC with photo filter app; What does the Chinese currency devaluation mean for the luxury industry?
Target exec predicts growth 2x industry average due to mobile innovation – Mobile Commerce Daily
Mobile Commerce Daily today - Target exec predicts growth 2x industry average due to mobile innovation; ShoeBuy exec: Video, content and social all required to reach mobile users.
Looming mobile ad-blocking crisis favors native ad growth
With the use of ad-blocking software spreading to mobile and likely to gain steam as it becomes more widely available, marketers should start paying closer attention to sponsored content and native ads on mobile.
Mobile Minutes: Skin sensors; Twitter and NFL; Apple embraces mcommerce; Facebook vs. YouTube
Today in mobile marketing – Electronic skin sensors to control mobile gadgets; Twitter expands partnership with NFL; Apple swaps online 'store’ for 'buy’ buttons; Facebook isn’t a real threat to YouTube … yet.
Sephora muscles into subscription services with help from mobile offers – Mobile Commerce Daily
Mobile Commerce Daily today - Sephora muscles into subscription services with help from mobile offers; American Express swipes in Apple Pay for corporate card holders.
Skyjet uses Apple Pay to simplify private air travel within mobile app – Luxury Daily
Luxury Daily today - Skyjet uses Apple Pay to simplify private air travel within mobile app; Van Cleef & Arpels targets travelers with two-for-one watch.
Ads for apps flood TV but ROI remains unproven
There has been a deluge of television ads hawking brand applications in 2015, but while the strategy speaks to the competition in this space, not everyone agrees TV is the best support strategy.