Brands must decode branded emojis or risk getting left behind
Emojis are the new universal jargon among younger consumers but, as marketers dive in with branded versions, they need to make sure they truly understand how to speak the language.
Emojis are the new universal jargon among younger consumers but, as marketers dive in with branded versions, they need to make sure they truly understand how to speak the language.
While half of online traffic related to content consumption comes from mobile, the engagement rate on smartphones is only 33 percent compared to 47 percent on desktop, according to a new report from BrightEdge.
Today in mobile marketing – YouTube stars go on tour betting social media can sell tickets; Samsung misjudged demand for its flagship smartphone; Uber launches car leasing unit, makes entry into financial services; Messaging app Line CEO: Asia is main battlefield.
Today in mobile marketing – YouTube stars go on tour betting social media can sell tickets; Samsung misjudged demand for its flagship smartphone; Uber launches car leasing unit, makes entry into financial services; Messaging app Line CEO: Asia is main battlefield.
Luxury Daily today - Future automotive sales to be driven by digital retail tactics: report; Chloé speaks to cultural zeitgeist with friendship centered campaign.
Luxury Daily today - Future automotive sales to be driven by digital retail tactics: report; Chloé speaks to cultural zeitgeist with friendship centered campaign.
Luxury Daily today - Future automotive sales to be driven by digital retail tactics: report; Chloé speaks to cultural zeitgeist with friendship centered campaign.
Mobile Commerce Daily today - Target turns college-bound shoppers’ smartphones into virtual interior designer; Mobile POS to quadruple reach as it grows beyond micro merchants: report.
Mobile Commerce Daily today - Target turns college-bound shoppers’ smartphones into virtual interior designer; Mobile POS to quadruple reach as it grows beyond micro merchants: report.
Mobile Commerce Daily today - Target turns college-bound shoppers’ smartphones into virtual interior designer; Mobile POS to quadruple reach as it grows beyond micro merchants: report.