It started with home appliances, but this year has seen the idea of “smart” consumer products extend to soccer balls and liquor bottles as the technology evolves and promises more seamless engagement opportunities for product marketers than was previously available.
Today in mobile marketing - Google tests new ride-sharing app; Publishers face moving target in mobile; The digital doctor is in: Next wave in healthcare; Fuhu’s kid-centric smart home is a helicopter parent’s dream.
Mobile Commerce Daily today - MasterCard pictures selfies at forefront of mcommerce, crackdown on payments fraud; Domino’s orders up wearable sales with Apple Watch tracker app.
Luxury Daily today - Top 10 luxury brand social marketers of Q2; $4.1T in wealth being transferred over next decade: Wealth-X.
During the second quarter of 2015, brands such as Macy’s and Frito-Lay’s Doritos leveraged a range of new social media approaches to connect more personally with mobile consumers and promote products in creative ways.
Today in mobile marketing - Samsung profit misses estimates on Galaxy S6 phone struggles; Is Google Glass 2.0 coming soon?; Car dashboards that act like smartphones raise safety issues; Sony 'will never, ever' leave smartphone market, says mobile divis...
Messaging and social entertainment application Line has overtaken Facebook Messenger and WhatsApp as the fastest-growing mobile messaging app, but the rivals’ big followings raise questions about the upstart’s ability to sustain its lead, according to a new GlobalWebIndex report.
Mobile Commerce Daily today - Buy buttons are more hype than reality so far: Forrester; Sephora boosts relevancy of Beauty Board recommendations with personalized search.
Luxury Daily today - Saks fights for shoe love with Stuart Weitzman social video; Top 10 brand social videos of Q2.
Marketers should focus on brand loyalty when creating content for social media, as consumers are more likely to share content from a brand they are dedicated to, according to a new report from Acquity Group.