Today in mobile marketing - Amazon’s new Prime Day will be a massive ‘global shopping event’; Apple iPhone 6S photos have been leaked; Google's Waze to start carpooling pilot program in Israel; BSNL rolls out pre-paid card linked mobile wallet.
Mobile Commerce Daily today - TGI Fridays ignites social burger promotion with sense of urgency; 38pc of millennial moms are reachable in-store via beacons: report.
Luxury Daily today - Top 10 luxury brand mobile marketers of Q2; Louis Vuitton continues transparency efforts in latest heritage museum.
Forbes' pioneering Lewis Dvorkin says it's time to shake things up again, and mobile-centricity will drive the magazine's next round of changes. He says Camerama, a photo-sharing app Forbes bought last year, will play a crucial role in new mobile devel...
Forbes' pioneering Lewis Dvorkin says it's time to shake things up again, and mobile-centricity will drive the magazine's next round of changes. He says Camerama, a photo-sharing app Forbes bought last year, will play a crucial role in new mobile devel...
New research from Minet & Co. finds that among 800 parents quizzed about their kids' preferred viewing habits, 57% said their children favored handheld devices to a TV screen. Anthony Crupi reports that 41% of parents also said their kids would pic...
Today in mobile marketing - How Facebook and Campbell Soup are trying to read your mind; Snapchat introduces 'tap to view' controls; Amazon follows Microsoft's footsteps, announces India region; Which airline apps make flying easier?
As storytelling pulls in mobile video viewers, more and more users are following through video ads until completion, with 79 percent of ads viewed in their entirety, according to a new report from Ooyala.