Mobile Commerce Daily today - Wendy’s microsite overloaded by popular Periscope stream with YouTube stars; Mondelez renews commitment to video-driven commerce on Facebook.
Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.
A remarkable number of big brands are reviewing their media agency relationships in 2015, with the partnerships they choose likely to reflect mobile’s growing role as a must-have core strategy while laying the groundwork for a big boost to mobile ad budgets in 2016.
Today in mobile marketing - BlackBerry shares up 8pc after first-quarter miss on earnings; Verizon now officially owns AOL; Square’s Apple Pay reader shows how we pay is still in flux; New York taxi agency passes rules on price estimates for ride-hailing apps.
Mobile's ascendancy is unquestionable, and Ricardo Bilton lays out the key metrics that demonstrate it in five charts. TV is becoming a casualty already, he posits: mobile's ad share is eating into print, desktop and TV, and mobile's ad spend is speedi...
YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.
Mobile Commerce Daily today - Starbucks drives sales for new Frappuccino flavors with fan voting on mobile; How an omnichannel mobile strategy might have eased A&P’s decline.
Luxury Daily today - Lexus introduces virtual reality experience via mobile app; Premium packaging spurs brand ambassadorship: report.
Today in mobile marketing - Apple Music responds to Taylor: We'll pay; How Oculus and cardboard are going to rock the travel industry; Galaxy S6 Plus leaks show Samsung has learned nothing; Teens are downloading Jott like crazy.
Luxury Daily today - Chloé shares handbag philosophies in social film; Luxury needs to settle into the “new normal."