Chloé shares handbag philosophies in social film – Luxury Daily
Luxury Daily today - Chloé shares handbag philosophies in social film; Luxury needs to settle into the “new normal."
Walmart tests Apple Watch app, suggesting broad market appeal – Mobile Commerce Daily
Mobile Commerce Daily today - Walmart tests Apple Watch app, suggesting broad market appeal; Motel 6 checks in 21pc conversion rate jump on mobile.
Buy buttons, location targeting advances are biggest mobile achievements so far in 2015
NEW YORK – Marketers must carry over mobile achievements made in 2015’s first half, such as buy buttons on social media and strides in location-based targeting, according to attendees at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015.
Buy buttons, location targeting advances are biggest mobile achievements so far in 2015
NEW YORK – Marketers must carry over mobile achievements made in 2015’s first half, such as buy buttons on social media and strides in location-based targeting, according to attendees at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015.
Platform Pulse: Branded social shorthands a must-have for reaching millennials
The big takeaway from the news on the mobile platform front last week is that if marketers have not yet begun to test branded stickers, filters, emoji and other visual shorthands on social media, the time is now to jump in if they want to be at the for...
Mobile Minutes: Apple Watch 2 details; U.S. Open vs. Periscope; Twitter’s live event ads; Walking and texting lanes
Today in mobile marketing - Apple Watch 2 details emerge as huge sales are reported for original; U.S. Open warns fans: Periscope and we'll kick you out; Twitter said to plan marketing campaign, ads for live events; Utah university adds texting and wal...
Samsung sponsors Vimeo films to make a connection through storytelling
Samsung and video-sharing platform Vimeo have partnered to create a film series centered around the theme of communication to connect with consumers through a storytelling approach on social media.
At La Presse, Reporters, Designers Search For Journalism’s ‘New Vocabulary’
At Montreal’s La Presse, the newsroom has been revolutionized around its primary daily product: a tablet app called La Presse+. Reporters, designers and videographers work in teams to find the best way to tell a story that grabs the audience's at...
Search optimization on desktop, mobile needed by fashion brands: L2 – Luxury Daily
Luxury Daily today - Search optimization on desktop, mobile needed by fashion brands: L2; Migration to ecommerce most pronounced in luxury fashion.
Deloitte analyst insists mobile drives conversion rates, basket size – Mobile Commerce Daily
Mobile Commerce Daily today - Deloitte analyst insists mobile drives conversion rates, basket size; PayPal tops privacy rankings despite payment cards’ dominance, says Javelin analyst.