Montreal’s La Presse spent $36 million building a tablet app that it sees as its path to future sustainability as a mass medium. Paying for it required the help of its powerful labor union, whose concessions were translated into a deep reinvestme...
Joanna Stern writes that with the bevy of distractions that make up our unending social media, email and news feeds, our brains have been rewired to consume short bursts of information, not lengthy articles or any video longer than 30 seconds. She su...
Luxury Daily today - Interest in auto-related wearables remains tepid: report; Emotions drive purchase decisions, not logic: Forrester.
Marketers are increasingly interested in shifting budget to mobile, more so than for any other channel, but the lack of return-on-investment tracking is hampering their ability to do so, according to a new report from Millward Brown Digital.
NEW YORK – A Forrester Research executive at CXNYC 2015 said brands such as Amazon, AT&T U-verse, JetBlue and Edward Jones are models for how an effective customer experience with a strong loyalty program can drive revenue, affirming CX’s key role in business success.
Mobile Commerce Daily today - Starbucks raises the stakes on mobile ordering with significant expansion; QVC execs: Second-screen experiences drive engagement, conversion rates.
NEW YORK – A Lithium executive said at CXNYC 2015 that brands such as Sky, AT&T and Barclays are models for how to leverage social emotionally in a world where they can no longer control the customer experience.
Today in mobile marketing - First look: Facebook's new photo-sharing app Moments; Apple to pay common royalty rates for music service; No smartphone? Now you can hail an Uber via text message; Mobli takes on Internet giants with event-based photo and v...
As publishers see mobile traffic overtake desktop, they are ginning up new ways to infuse mobile-first thinking into their content-creation strategies and overall organizations. Ricardo Bilton reports that on Friday, The New York Times, for instance, s...
In reinventing its primary product as a tablet app, Montreal’s La Presse needed to recapture the engagement times newspapers once routinely commanded with readers. In part two of this five-part Digital Deep Dive, NetNewsCheck Editor Michael Depp ...