Joe Mandese reports that in a pattern that seems to be following the fragmentation of other media, Nielsen this morning released a report showing that while the number of apps available continues to rise, the number of apps actually used has remained f...
John Trimble said he thinks eight-second promos could be mobile video's silver bullet. Lauren Johnson reports that Trimble sees an eight-second ad is a nice balance between the length of a six-second Vine and a 10-second video.
The one constant across some of the most popular platforms -- Facebook, Instagram, Snapchat, and Vine -- is the growing consumption of video on mobile. Garrett Goodman reports that, in turn, publishers need a new approach to video -- one that caters to...
Think making money on mobile advertising is hard now? Joshua Benton reports that it's going to be much more difficult when a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
New research conducted since Google’s mobile-friendly requirements went into effect in April shows that marketers without a big smartphone audience are being impacted, as even desktop rankings take a hit when a site is not responsive.
Today in mobile marketing - Apple is going to kill the home screen; Android Lollipop OS update for T-Mobile LG G3 technically approved, rollout imminent; Uber spends heavily to establish itself in China; BlackBerry Passport radically redesigned, still ...
NEW YORK – A former executive from The Economist at the 2015 Integrated Marketing Week explained that as marketing evolves further into the digital and mobile space, the control has shifted to the consumer and marketers must be careful not to intrude on user experience.
Luxury Daily today - High luxury watchmakers unmoved by smart field: report; Yoox CEO: Net-A-Porter merger is a game-changing combination.
Mobile Commerce Daily today - Forrester analyst: Customer loyalty is dead but still vital for retailers; Q&A: How Domino’s Tweet to Order, virtual assistant drive mobile sales.
Twitter today introduced an advertising tool that enables targeting people based on the categories of apps they have installed on their phones. Martin Beck reports the company said the new targeting feature will allow app advertisers to reach people mo...