Instagram’s steps to boost its advertising business with new ad formats, enhanced targeting and broader availability, increases the pressure on marketers to find their voice for photo-driven mobile experiences.
Instagram’s steps to boost its advertising business with new ad formats, enhanced targeting and broader availability, increases the pressure on marketers to find their voice for photo-driven mobile experiences.
Walmart achieved a significant increase in store visitation lift using both proximity and audience targeting for its Savings Catcher mobile application, according to new data released today by the Mobile Marketing Association.
Walmart achieved a significant increase in store visitation lift using both proximity and audience targeting for its Savings Catcher mobile application, according to new data released today by the Mobile Marketing Association.
Today in mobile marketing - First Apple HomeKit-certified smart home devices launch; Microsoft acquires German maker of Wunderlist productivity app; Apple's new music service set to launch; Samsung will expand its mobile payments service to China and E...
Facebook is where the digital ad money is, writes Kristine Lu, and Instant Articles is positioned perfectly in its mobile sweet spot. A handy look by the numbers at Facebook's primacy there, and how its News Feed is central to growth.
Mobile Commerce Daily today - How Macy’s could make mobile shopping more intimate with on-demand tailoring; Office Depot pushes mcommerce’s buttons with Apple Watch app.
Luxury Daily today - Starwood app minimizes hassle of event planning via partnership; Making headway in emerging markets means focusing on the long-term: A.T. Kearney .
Today in mobile marketing - Live streaming mobile app Periscope now on Android; Fitbit seeks up to $478 million in IPO of health-device maker; More bosses expected to track their staff through wearables in the next 5 years; Testing Android smart watche...
YouTube's Robert Kyncl, head of content and business operations, says mobile is the company's complete focus. Half of its views are already on mobile, and it has seen nearly 100% mobile "watch time" growth over the last year, Stuart Dredge reports...