Google’s latest invention for Android application developers allows brands such as The CW Television Network and recipe generator Yummly to reach a larger audience with its new App Invite feature that allows marketers to access users’ contact lists to spread referrals.
Luxury Daily today - Lamborghini announces plans for self-racing app; China to surpass US as world’s largest retail market by 2018: A.T. Kearney.
Mobile Commerce Daily today - Why brands should leverage cinemas’ 3.5 million mobile touch points; Chase streamlines mobile banking with Touch ID log-in option.
Today in mobile marketing - Google wants to make your shirt more like a smartphone; Apple offers quick fix for iPhone messaging crash bug; In a shift toward greater mobility, Microsoft rolls out Windows 10 on July 29; Why Kik's young users have swapped...
Google’s I/O event for developers overshadows last week’s other mobile platform news, with the announcement that application indexing is now available for Google searches on iOS devices likely to have a significant impact on how users discover content and applications.
Luxury Daily today - Bergdorf Goodman showcases designer versatility in mobile ad; Intricately curated experience key to shopping center success.
Today in mobile marketing - Twitter automates 'Amplify', as it pushes the live-video ad product into news, entertainment; Apple buys a maker of futuristic augmented-reality software; Kickstarter darling Pebble may be in a rough patch; GoPro unveils vir...
Mobile Commerce Daily today - Has Google finally hit on a winning mobile payments strategy?; Remote deposit capture displays mobile’s potency in banking: report.
Luxury Daily today - Miele prompts kitchen makeovers with shelter publication placements; How much of a boost do celebrities give fashion campaigns?
Mobile Commerce Daily today - Target bridges mcommerce with print, TV via Shazam app; Outback Steakhouse grills up Instagram-only content to showcase steak authority.