Today in mobile marketing - Google says new store data help mobile ads; Apple patent application shows new twist on mobile hotspots; Incoming PayPal CEO ready to do battle in mobile payments; Chinese car-hailing app gives away free rides to fend off Uber.
Luxury Daily today - Lexus evokes emotion in social video for Enform app; Confidence in US economy tapers in Q1: report.
Mobile Commerce Daily today - Is app-free mobile loyalty the way of the future?; Carrefour’s 400pc mobile app engagement jump proves beacons’ supermarket potency.
In the Asia-Pacific region where social media applications are preferred, a marketer’s first priority should be having a mobile-responsive Web site, according to a study from Waggener Edstrom Communications showing that effective content is a cocktail of geography, platform, industry and device.
While Pinterest and Snapchat continued to signal their big aspirations in mobile advertising last week, the industry’s 800-lb. gorilla named Google adeptly moved to guarantee a significant share of marketers’ budgets with a commerce push on YouTube and the readying of a similar strategy on search.
Today in mobile marketing - How Twitter plans to make more money, in five not-so-easy steps; Not so fast: connected cars could cause data traffic jams; Playboy launching mobile app – sans the models; LG's G4 smartphone: What you need to know.
Luxury Daily today - Louis Vuitton anticipates Roman exhibit with Snapchat Story; Japan, Western Europe lead luxury market in Q1: Bain.
Mobile Commerce Daily today - Target gets personal on Periscope to tease Eddie Borgo collaboration; Amazon Prime sparks delivery app competition with local store add-ons.
The stakes for slow performance are considerably higher with mobile, where readers bounce more quickly and where there’s much lower tolerance for long loading times. Bounce rates, which Google defines as the percentage of single page-view visits ...