Fraudulent Ad Sources To Be Identified
The Trustworthy Accountability Group, an advertising industry initiative, Monday announced plans to create a database of domains that have been identified as known sources of fraudulent bot traffic for digital ads. Some believe that not enough is being...
Facebook leaps ahead in race for better mobile search experiences
The race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.
91pc of consumers do not want their data sold: report – Luxury Daily
Luxury Daily today - 91pc of consumers do not want their data sold: report; 6pc of retailers can identify consumers upon entering store: report.
90pc of retailers to tap gamification for omnichannel CRM shift: report – Mobile Commerce Daily
Mobile Commerce Daily today - 90pc of retailers to tap gamification for omnichannel CRM shift: report; Hotel chains deliver instant gratification, propel sales with mobile promotions.
Mobile Minutes: Retailers’ mobile payments; Facebook’s new study; Pinterest’s app developers; Chinese smartphone market
Today in mobile marketing - Apple Pay is creaming Walmart in the mobile payment wars; Facebook reveals the reason why you may agree with most of your newsfeed; Pinterest opens door to app developers, expects new recipe, wedding, travel tools; Chinese s...
Mobile becomes core engagement channel for marketers: study
Annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year, as an attitude shift causes more brands and retailers to use mobile as a core channel for consumer engagement, acco...
Games Journalism Needs To Update To Mobile
It’s a difficult time to be a games journalist. Relevance is falling and with it traffic and advertising. There’s an oversupply of coverage and a lack of significant experimentation of approach. And yet blue ocean opportunities do exist. Wh...
Measuring Unmeasurable: OOH Goes Mobile
Location signals derived from our mobile devices are the key to bringing traditional media measurement into the digital age. The industry has started to achieve that with in-store measurement, where the power of location has already proven to be an eff...