As the mobile video news app's roster of partners grows, Watchup subscribers are getting an ever-widening choice of local, national and international stories for their personalized newscasts. All told, 81 TV stations in more than 50 markets covering 80...
Although have long shunned piracy of live sporting events in favor of gathering around the TV, but now live-streaming apps such as Periscope and Meerkat threaten TV’s golden egg. That stunning recognition arrived this past weekend when droves of ...
The mobile advertising company reported $63.2 million in sales in the quarter that ended March 31, a decline of 13% from the first quarter of last year. And it lost $19.8 million, 53% more than losses reported a year earlier.
Advertisers will now be able to buy Facebook ads with combined data from Facebook and IBM’s Marketing Cloud, which includes things like weather, location and previous purchase history. Customers can take campaigns that work on Facebook and replic...
Today in mobile marketing - Facebook opens Internet.org to developers amid open Web debate in India; As mobile grabs over half of all searches, Google hits refresh button on its ads; Apple TV remote expected to add touch pad in redesign; T-Mobile set t...
Today in luxury marketing - Michael Kors spurs consumers to shop early for Mother's Day; Time to expand retail footprint in Mexico: BCG.
Mobile Commerce Daily today - Road to in-store mobile payments is bumpy for Apple Pay, MCX; What is working and what is creepy with in-store mobile: report.
Social media usage continues to grow faster on mobile – especially on iPhones – than on desktop, suggesting that marketers must acknowledge that mobile is now the first screen and necessitating the creation of campaigns that involve the consumer as much as possible in content creation, according to a Temkin Group study.
While recent mobile campaigns show a more sophisticated grasp of custom audience creation methods, marketers need to overcome challenges related to efficiently collecting, storing and accessing data at scale to gain a complete picture of a consumer and...