Google rolled out a suite of new mobile ads on Tuesday offering information toward potential purchases, Alastair Barr reports. The ads, which work via touches and swipes, are geared at people searching for cars, auto dealerships and mortgages. Subscrib...
Two weeks after Google’s algorithm change, preliminary data suggests a mobile-first approach with dedicated mobile sites and responsive sites helped marketers retain their high rankings in Google searches while dynamically served sites saw neither clear benefit nor any detriment to their mobile visibility levels.
Luxury Daily today - Swarovski increases staying power of loyalty program via app; Luxury brands highlight royal relations by welcoming Princess Charlotte.
Mobile Commerce Daily today - How travel brands plan to unbutton sales via Apple Watch apps; McDonald’s fulfills consumer demands for mobile delivery with Postmates.
Today in mobile marketing - Twitter’s streaming app creates piracy of year’s biggest fight; Startups targeting Google on mobile search; Android phones can now launch some apps on voice command; A device for texting and driving. Hooray?
Mobile Commerce Daily today - Starbucks’ new express store showcases mobile POS, ordering; Victoria’s Secret drops a bombshell to drive in-store sales.
Mobile marketers should not follow the same rules as more traditional integrated marketing departments who divide the world into clusters based on geography, but should apply learnings from across global markets to measure behavior rather than pre-defi...
In Mobile Marketer’s latest assessment of the platform news that matters for mobile marketers, Twitter’s partnership with Google’s DoubleClick should be on the radar for any brand active on social media while Facebook’s introduction of video calling on Messenger points to the company’s aspirations to build a messaging powerhouse.
Today in mobile marketing - 'OK Google, Shazam this tune': Android users can now identify songs using voice commands; Amazon updates Instant Video iOS app with overdue features; Microsoft looks to software subscriptions as mobile computing spreads; Her...
Luxury Daily today - Ritz-Carlton eases event planning with mobile app; Brazil interior’s mix of opportunities, challenges requires altered approach: BCG.