Loading...

MMA native ad guidelines address uncertainty over important mobile opportunity

By | April 30th, 2015|Mobile|

The Mobile Marketing Association is attempting to bring some conformity to the growing mobile native advertising space with new ad format guidelines, as uncertainty persists over what exactly constitutes native advertising and its effectiveness.

Comments Off on MMA native ad guidelines address uncertainty over important mobile opportunity

Mobile Minutes: Microsoft courts Android app makers; Tencent’s mobile gaming; Mobile news’ rise; Apple Watch and tattoos

By | April 30th, 2015|Mobile|

Today in mobile marketing - Microsoft courts iOS, Android app makers for Windows; Tencent pushes further in U.S. gaming with Glu Mobile stake buy; Mobile news on the rise as print decline continues; Tattoos may stop Apple Watch from working.

Comments Off on Mobile Minutes: Microsoft courts Android app makers; Tencent’s mobile gaming; Mobile news’ rise; Apple Watch and tattoos

Digital Drives Growth In Video Viewing

By | April 30th, 2015|Mobile|

Research shows that U.S. adults will spend an average of 5 hours, 31 minutes watching video each day this year, and digital video viewing across devices is driving the growth.  One hour and 16 minutes of that time is being spent on mobile devices,...

Comments Off on Digital Drives Growth In Video Viewing