The Pew Research Center report news websites now receive more unique monthly visitors from mobile devices than desktop computers. The State of the News Media 2015 found that out of 50 news organizations, 39 get more traffic to their websites from mobil...
Today in mobile marketing – Samsung counts on S6 to revive its mobile business; T-Mobile adds subscribers, threatens to pass Sprint; Google designer says you don’t need a smartwatch, and that’s OK; LG Electronics says 1Q profit sinks nearly 60 percent.
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2015 explained the importance of developing a multichannel approach to keep up with consumers' constantly evolving behavior and continual shift towards mobile.
Luxury Daily today – Mobile phones most personal way to reach consumers: Havas Media exec; Consumer-centric culture makes every individual a brand: Interbrand exec.
The Pew Research Center has released its State of the News Media 2015 report, and it finds the mobile age has firmly arrived: 39 of the top digital news sites have more traffic coming through mobile than desktop. Desktop visitors, however, spend more t...
Today in mobile marketing - Facebook adds video calling to Messenger mobile app; Uber says it can deliver food in NYC in 10 minutes; Tencent challenges Google, Alibaba with own smartphone software; Huawei releases new Honor budget smartphone, to be sol...
Twitter’s partnership with Google’s DoubleClick platform and its acquisition of a marketing technology firm are aimed at strengthening the social network’s direct response business amid a weak performance from newer products in the space.
A Harley-Davidson dealer and National Basketball Association team Oklahoma City Thunder leveraged SMS to drive basketball fan engagement in a March motorcycle giveaway that showed the strategy’s value in increasing reach and engagement without additional expenses.