Mobile Commerce Daily today - Taco Bell’s in-app loyalty program adds filling to mobile strategy; Google unfolds scan-to-pay app for Seattle’s homeless newspaper vendors.
Luxury Daily today - BMW connects families through in-car app integration; Cloud beats in-house platform for ecommerce agility, growth: L2.
A shift in Google's formula arriving Tuesday will now favor websites that it defines as "mobile-friendly," demoting those that don't fit the description in its search results, Michael Liedtke reports. The change will have a huge influence on how and wh...
Today in mobile marketing - Facebook testing "sidebar status" for iOS, Android; Meerkat learns buzz doesn't always mean business; Apple hints at implementing DSLR-like features into future iPhones by acquiring LinX; Verizon adds college sports to mobil...
Luxury Daily today - Ferrari creates immersive showroom experience via augmented reality; Saks brings back veteran leaders amid changing retail climate.
Mobile Commerce Daily today - Spring shopping app attracts fashion brands and investors; Amex members getting power to use fitness wearable as payment card.
The tipping point for mobile is coming fast. So says Ezra Palmer, chief content officer for eMarketer. "Advertisers have been slow to adjust to the rapid uptick of mobile," Palmer says. "We expect the spending to shift over very shortly." eMarketer'...
The tipping point for mobile is coming fast. So says Ezra Palmer, chief content officer for eMarketer. "Advertisers have been slow to adjust to the rapid uptick of mobile," Palmer says. "We expect the spending to shift over very shortly." eMarketer'...
NEW YORK – A General Electric executive at Forrester Research’s Forum for Marketing Leaders said the conglomerate aims to stand out in the crowd by communicating with the consumer as if the company were a person, supporting its outreach by providing emotional content and leveraging various channels’ diverse features and strengths.
NEW YORK – Brands marketing through social media need to focus on creating overall authenticity and positive image through multiple channels, according to a panel at Forrester’s Forum for Marketing Leaders.