Burberry banks on existing brand fans with Details effort – Luxury Daily
Luxury Daily today - Burberry banks on existing brand fans with Details effort; Sustainability should not be about selling one more handbag: Kering CEO.
Macy’s app boosts omnichannel prowess with nearby pickup push – Mobile Commerce Daily
Mobile Commerce Daily today - Macy’s app boosts omnichannel prowess with nearby pickup push; Domino’s taps MLB partnership to drive baseball fans’ digital ordering.
Periscope Vs. Meerkat: The Latest
Meerkat may now be the underdog in the live streaming app race with Periscope, but don't count it out yet, reports Steven Tweedie. The next month will be critical, he writes, but can Meerkat update enough to stay in the race?
Engagement, Personalization Emerging as Keys to Monetizing Mobile
Turning fast-moving smartphone users into loyal, engaged news audiences is step one on the road to generating advertising and subscriber revenue from mobile, according to experts from The McClatchy Company and Circa, who spoke at the 2015 America East ...
Rolls-Royce surprises car sharing consumers with chauffeured experience – Luxury Daily
Luxury Daily today - Rolls-Royce surprises car sharing consumers with chauffeured experience; Top 10 luxury brand digital campaigns of Q1.
Social network ad spend growth will slow in 2015: report
In 2015, the global ad spend on social networks is expected to increase 29 percent and reach $19.8 billion, down from a 41 percent growth rate in 2014, according to a new report from Strategy Analytics.
Mobile Minutes: Snapchat’s channels; Facebook’s Riff app; Microsoft’s document scanner app; Concession-ordering app
Today in mobile marketing - I want my Snapchat TV; Facebook's new app Riff puts a social spin on video editing; Microsoft brings document scanner app to iPhones, Android; New mobile app enables fans to order concessions from their seats.
Chevrolet rides mobile surprise-fest to engagement heights on YouTube
General Motors’ Chevrolet brand leveraged video and social media to attract 3 million viewers on its YouTube channel and 1.5 million impressions with an April Fools' Day multimedia surprise-fest that dramatized the power of mobile to drive brand engagement.