Victor brings charter service to consumer fingertips with app – Luxury Daily
Luxury Daily today - Victor brings charter service to consumer fingertips with app; Amazon rumored to be purchasing Richemont-owned Net-A-Porter.
Facebook Launches Mobile Ad Exchange
Facebook has expanded the capacities of LiveRail, its video ad server, to display mobile ads, enabling publishers to now sell both video and display ads on their mobile apps. Kurt Wagner reports the improvements also mean LiveRail will use its anonymiz...
Facebook Launches Mobile Ad Exchange
Facebook has expanded the capacities of LiveRail, its video ad server, to display mobile ads, enabling publishers to now sell both video and display ads on their mobile apps. Kurt Wagner reports the improvements also mean LiveRail will use its anonymiz...
Bergdorf cooks up recipe book awareness with Instagram tie-in – Luxury Daily
Luxury Daily today - Bergdorf cooks up recipe book awareness with Instagram tie-in; Ultra-high-net-worth individuals in US account for third of global wealthy: Wealth-X.
Twitter soups up mobile ads with location data from Foursquare
Twitter’s announcement that it will soon enable tweets to be tagged with a specific location in partnership with Foursquare could make advertising on the platform much more powerful by enabling marketers to reach the right customer at the right time and place.
Twitter soups up mobile ads with location data from Foursquare
Twitter’s announcement that it will soon enable tweets to be tagged with a specific location in partnership with Foursquare could make advertising on the platform much more powerful by enabling marketers to reach the right customer at the right time and place.
Celebrity social media takeovers create buzz around brands
The social media takeover is a growing trend in marketing for brands and retailers that produces high consumer participation.
Mobile Minutes: Microsoft’s app-building service; BT returns to mobile market; Twitter’s quality filter; 3D scanning
Today in mobile marketing - Microsoft Corp. unveils streamlined app-building service, backed by the cloud; BT returns to mobile phone market; Twitter hopes new quality filter will help hide abusive tweets; 3D scanning just might change your life.
Facebook broadens Messenger’s reach to promote shopper convenience, publisher monetization
Facebook’s positioning of its Messenger application as a platform focused on content aims to offer both a seamless journey for consumers and new monetization capabilities for publishers as the social media giant increasingly takes on the look of an all-encompassing mobile hub.