Today in mobile marketing – AT&T CEO vows to 'shake up' no-contract wireless with Cricket; White House poaches Facebook engineering boss as new IT director; Design gains importance as devices get more personal; U.S. must step up capacity for cyberattacks, chief argues.
Clifford Levy, editorial lead at The New York Times' NYT Now app, tells Michael Sebastien that while a 2.0 version of the troubled app is underway, there are also larger shifts to mobile happening within the organization. "The whole company is shifting...
Mobile Commerce Daily today - Starbucks whips up mobile ordering with delivery options; American Express’ Plenti rewrites loyalty landscape as mobile’s role explodes.
Luxury Daily today - Gucci collaborates with Will.i.am to create wearable tech device; Printemps celebrates spring renewal in 150th anniversary campaign.
Today in mobile marketing - Google and TAG Heuer’s smartwatch could change the game for Apple; Exclusive: Nintendo CEO reveals plans for smartphones; It took only 3 months for this fantasy sports mobile app to raise $3.5 million; T-Mobile targets business with its 'Un-Carrier' plans.
NEW YORK – A Google executive at the 2015 Mobile Marketing Association Forum New York said Turner Sports’ narrowly targeted, relevant outreach to fans during the NCAA March Madness basketball tournament is a model for marketers to emulate in the mobile moments that matter.
Today in mobile marketing – Flying cars, tracking chips: The near future, from SXSW; CNN, Financial Times unveil online-ad deal to challenge Google; Unbundling pay-TV brings new questions; Snapchat doesn’t think it needs an adult like Facebook did.
NEW YORK – A GFK executive at the 2015 Mobile Marketing Association Forum New York explained the wants and needs of the new millennial generation and encouraged marketers to incorporate this behavior in advertising.
Luxury Daily today - Tag Heuer showcases new ambassador with mobile ad; 75pc of affluents expect salespeople to be knowledgeable: report.
Luxury Daily today - Tag Heuer showcases new ambassador with mobile ad; 75pc of affluents expect salespeople to be knowledgeable: report.