Today in mobile marketing - Samsung to focus on premium products to withstand competition; BlackBerry targets businesses with high-security tablet; Facebook report shows slight rise in government requests for data; Like taking a luxury bus: Via, a ride...
While one of the significant advantages of programmatic buying on mobile is the ability to overlay data at an individual impression level, many marketers still believe programmatic is mainly for desktop, according to the Interactive Advertising Bureau.
Chinese mobile Internet developer Cheetah Mobile Inc. bought mobile marketing agency MobPartner for $58 million to inject more competition in the mobile ad performance space.
Luxury Daily today - Gotham Air provides taxi services via helicopter with mobile app; 10 key trends in luxury retail.
Mobile Commerce Daily today - Facebook’s integration of TheFind could boost outlook for social shopping; Domino’s throws ball in mobile’s court via March Madness promotion.
Some 85% of millennials say that keeping up with the news is at least somewhat important to them and 69% say they get news daily and their paths to discovery are more nuanced and varied than previously assumed, according to a new study by the Media In...
Mobile Marketer and the Direct Marketing Association jointly hosted the Mobile Marketing Day 2015 conference on Thursday, March 12, in New York. Here are some pictures from the event.
Mobile Commerce Daily today - Dick’s Sporting Goods rules mcommerce via geo-fenced ads, in-aisle mobile; L’Oreal moves pawn into mobile space with scanning platform partnership.
Today in mobile marketing - Meerkat's disappearing videos ride the Snapchat wave; Photobucket ropes its founder back in with app purchase; Here's what shopping with Apple Watch will look like; Device syncing: Call from computers and text from tablets.
Luxury Daily today - Breitling positions mobile connectivity as timepiece accompaniment; Luxury brands target affluents attending Hong Kong Art Week.