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Snapchat Discover’s Lofty Ad Rates

By | March 12th, 2015|Mobile|

And now this from Snapchat's Discover platform, the big rock candy mountain of apps: ad rates are running near $100 for every 1,000 views, Kurt Wagner reports. For perspective, that's twice what a premium video publisher can command and way higher than...

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A Journalist’s Guide To SXSW

By | March 12th, 2015|Mobile|

Journalists and publishers visiting the metastasizing SXSW conference will have plenty to chew on regarding the intersections of technology and journalism. Dan Rather will be holding forth on breaking news in the Snapchat era, BuzzFeed CEO Jonah Perett...

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Mobile Minutes: Google to buy InMobi; Apple’s Force Touch for iPhones; Kik’s child protection; Google’s Calendar app

By | March 11th, 2015|Mobile|

Today in mobile marketing - Google in early talks to buy Indian mobile ad firm InMobi; Apple may bring 'Force Touch' to new iPhones; Kik adds tools to prevent child exploitation on messaging app; Google’s Calendar app finally arrives on the iPhone.

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Mobile Minutes: Google promotes mobile future; Apple Watch’s apps; Twitter’s Chinese foothold; Chelsea FC app

By | March 10th, 2015|Mobile|

Today in mobile marketing - Google prepares algorithm change; website owners must migrate to mobile; Apple Watch success will hinge on apps; Twitter opens Hong Kong office, gains China foothold; Chelsea FC partners with mobile app centered around socce...

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